Consumer Preferences for Cut Roses and the Effect of the Introduction of a New Cultivar on the US Market
During this study, we explored the consumer preferences for the US rose market using a nationwide online survey. Through conjoint analysis, we evaluated how attributes such as price, origin, vase life, and bloom size influence consumer choice. We found that rose origin is the most significant factor...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2024-12-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/60/1/article-p126.xml |
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