The preparation journey to B certification in a small service company: Achievements, challenges, and learnings from an action research

Objective of the study: To support the preparation journey of a small business for B Corporation certification while contributing to the body of knowledge on B certifications. Methodology: The study employed an action research approach, enabling close interaction with the analyzed company. Main res...

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Bibliographic Details
Main Authors: Fernando Oliani Vieira da Silva, Thomaz Wood Jr.
Format: Article
Language:English
Published: Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) 2025-05-01
Series:Regepe Entrepreneurship and Small Business Journal
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Online Access:https://www.regepe.org.br/regepe/article/view/2663
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