Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective
The study's objectives are to identify the characteristics of customers and FinTech apps that resist using FinTech services in the era of technology. Consumer characteristics studied in this study were consumer-perceived digital self-efficacy and consumer-perceived digital knowledge. FinTech c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2024-06-01
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| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/195 |
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