Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social Representations

This paper advances the integration of Social Network Analysis (SNA) and topic detection into the study of Social Representations (SRs). We suggest that a combination of the two analyses helps to detect communities characterised by shared contents and/or social interactions, the two facets that make...

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Main Authors: Valentina Rizzoli, Anderson da Silveira, Mirella De Falco, Mauro Sarrica
Format: Article
Language:English
Published: Ubiquity Press 2024-12-01
Series:International Review of Social Psychology
Subjects:
Online Access:https://account.rips-irsp.com/index.php/up-j-irsp/article/view/973
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author Valentina Rizzoli
Anderson da Silveira
Mirella De Falco
Mauro Sarrica
author_facet Valentina Rizzoli
Anderson da Silveira
Mirella De Falco
Mauro Sarrica
author_sort Valentina Rizzoli
collection DOAJ
description This paper advances the integration of Social Network Analysis (SNA) and topic detection into the study of Social Representations (SRs). We suggest that a combination of the two analyses helps to detect communities characterised by shared contents and/or social interactions, the two facets that make representations ‘social’. Building on Moliner’s (2023) proposal we present a step-by-step approach to combine the identification of shared meanings based on lexicometric analysis and identification of social interaction based on social network analysis techniques. To illustrate our proposal, we use a dataset of 396 Brazilian tweets about the Covid-19 pandemic that was collected to investigate the SR of science during the pandemic. The Reinert method was run on the corpus using the Iramuteq R interface and a bipartite network analysis was performed using Gephi software. We thus operationalised 615 users and six topics as nodes, while shared topics and interactions (883 mentions) as arcs. This allowed us to examine both the content of social representations and interactions among different individuals and communities. In our case, the results highlight shared content as the main determinant for community formation; however, some users appear to have linked different communities together: they are associated to a community not because of the topic they share, but because of their interactions with other users. We contend this methodology proves to be a fruitful theoretical-methodological link between SNA and SR theory, as it detects both facets of the relationship between SRs and groups: the shared contents and the communicative interactions between individuals.
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spelling doaj-art-1b299bb4c9014bf79e3ce861b51c30ed2025-01-08T07:57:40ZengUbiquity PressInternational Review of Social Psychology2397-85702024-12-01371212110.5334/irsp.973973Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social RepresentationsValentina Rizzoli0https://orcid.org/0000-0001-6240-4519Anderson da Silveira1https://orcid.org/0000-0002-6231-2574Mirella De Falco2https://orcid.org/0009-0002-3029-9886Mauro Sarrica3https://orcid.org/0000-0003-1167-2788Department of Communication and Social Research, Sapienza University of RomeDepartment of Psychology, Federal University of Santa CatarinaDepartment of Communication and Social Research, Sapienza University of RomeDepartment of Communication and Social Research, Sapienza University of RomeThis paper advances the integration of Social Network Analysis (SNA) and topic detection into the study of Social Representations (SRs). We suggest that a combination of the two analyses helps to detect communities characterised by shared contents and/or social interactions, the two facets that make representations ‘social’. Building on Moliner’s (2023) proposal we present a step-by-step approach to combine the identification of shared meanings based on lexicometric analysis and identification of social interaction based on social network analysis techniques. To illustrate our proposal, we use a dataset of 396 Brazilian tweets about the Covid-19 pandemic that was collected to investigate the SR of science during the pandemic. The Reinert method was run on the corpus using the Iramuteq R interface and a bipartite network analysis was performed using Gephi software. We thus operationalised 615 users and six topics as nodes, while shared topics and interactions (883 mentions) as arcs. This allowed us to examine both the content of social representations and interactions among different individuals and communities. In our case, the results highlight shared content as the main determinant for community formation; however, some users appear to have linked different communities together: they are associated to a community not because of the topic they share, but because of their interactions with other users. We contend this methodology proves to be a fruitful theoretical-methodological link between SNA and SR theory, as it detects both facets of the relationship between SRs and groups: the shared contents and the communicative interactions between individuals.https://account.rips-irsp.com/index.php/up-j-irsp/article/view/973social representationssocial network analysiscommunity detectiontopic detectionreinert methodgroups
spellingShingle Valentina Rizzoli
Anderson da Silveira
Mirella De Falco
Mauro Sarrica
Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social Representations
International Review of Social Psychology
social representations
social network analysis
community detection
topic detection
reinert method
groups
title Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social Representations
title_full Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social Representations
title_fullStr Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social Representations
title_full_unstemmed Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social Representations
title_short Two Sides of the Same Coin: How to Integrate Social Network Analysis and Topic Detection to Investigate Shared Contents and Communicative Interactions in Social Representations
title_sort two sides of the same coin how to integrate social network analysis and topic detection to investigate shared contents and communicative interactions in social representations
topic social representations
social network analysis
community detection
topic detection
reinert method
groups
url https://account.rips-irsp.com/index.php/up-j-irsp/article/view/973
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