Data Mining Approaches in Predicting Entrepreneurial Intentions Based on Internet Marketing Applications

Data Mining Approaches in Predicting Entrepreneurial Intentions Based on Internet Marketing Applications

Amidst the globalization of markets, there has been a continuous intensification of competitiveness between enterprises. The modern business environment has caused a shift in how business is conducted. Opportunities and challenges arise, which put a tremendous pressure on enterprises regardless of s...

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Bibliographic Details
Main Authors: Milan Krivokuća, Mihalj Bakator, Dragan Ćoćkalo, Marijana Vidas-Bubanja, Vesna Makitan, Luka Djordjević, Borivoj Novaković, Stefan Ugrinov
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Applied Sciences
Subjects:
Internet marketing
entrepreneurship
QUEST
CHAID
support vector machine (SVM)
FNN
Online Access:https://www.mdpi.com/2076-3417/14/24/11778
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https://www.mdpi.com/2076-3417/14/24/11778

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