The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction

The Impact of Customer Engagement on Loyalty Toward Halal Products: Mediating Role of Satisfaction

This research explored consumer involvement to increase customer loyalty to halal products. This study aims to test and analyze the influence of consumer engagement to increase customer loyalty to halal products through satisfaction. This research was carried out using a quantitative method, namely...

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Bibliographic Details
Main Authors: Mesra B, Elfitra Desy Surya, Muhammad Syahrin Asman
Format: Article
Language:English
Published: Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2024-12-01
Series:Society
Subjects:
Behavior
Cognitive
Emotional
Loyalty
Psychology
Satisfaction
Online Access:https://societyfisipubb.id/index.php/society/article/view/709
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