Building a Fan Community for Sport Clubs
Building community is important to sports teams. Being part of a community also gives fans a feeling of belonging with other fans with similar interests. Value in brand communities is interactively co-created by companies and consumers, rather than merely exchanged between them. Brand communities ar...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2017-07-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no18vol3/06.pdf |
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