Participation of SME distributors in the gray market: An empirical analysis of Spanish firms

Participation of SME distributors in the gray market: An empirical analysis of Spanish firms

Within the distribution channels of fast-moving consumer goods (FMCG), the negotiating of agreements with official suppliers is critical for the performance of small and medium-sized (SME) distributors. These distributors are limited by their size and negotiating power, which is significantly lower...

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Bibliographic Details
Main Author: Fernando Gimeno-Arias
Format: Article
Language:English
Published: Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT) 2021-09-01
Series:Small Business International Review
Subjects:
gray market
sme
fast-moving consumer goods
negotiation
commitment
Online Access:https://sbir.upct.es/index.php/sbir/article/view/372
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