Participation of SME distributors in the gray market: An empirical analysis of Spanish firms
Within the distribution channels of fast-moving consumer goods (FMCG), the negotiating of agreements with official suppliers is critical for the performance of small and medium-sized (SME) distributors. These distributors are limited by their size and negotiating power, which is significantly lower...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT)
2021-09-01
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| Series: | Small Business International Review |
| Subjects: | |
| Online Access: | https://sbir.upct.es/index.php/sbir/article/view/372 |
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