Incentive and Coordination in the Two-Sided Market: Evidence from the P2P Lending Market

Two-sided markets serve as information intermediaries by connecting participants on both sides. In this study, we focus on the coordination of participants in the P2P lending market using a coupon strategy as an incentive to attract investment. Using a two-sided market model, we find that when a pla...

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Bibliographic Details
Main Authors: Yingxiu Zhao, Baojuan Shi
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2021/9240374
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