Consumer preference study for the interface design of traditional Chinese medicine applications using conjoint analysis method
Abstract The widespread use of mobile applications (apps) offers a new platform for sustaining traditional culture, yet insufficient focus on interface design has hindered user experience. This paper focuses on traditional Chinese medicine (TCM) apps, examining user preferences for interface design...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2024-12-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-024-82279-w |
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