La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc)
This article examines how agricultural products from marginalised mountain regions in Morocco manage to get labels. The country’s public authorities present labelling as a new way of requalifying areas that have previously been left behind. They do this by recognising the areas’ uniqueness and the q...
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| Format: | Article |
| Language: | English |
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Institut de Géographie Alpine
2020-01-01
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| Series: | Revue de Géographie Alpine |
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| Online Access: | https://journals.openedition.org/rga/6260 |
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| author | Mari Oiry Varacca |
| author_facet | Mari Oiry Varacca |
| author_sort | Mari Oiry Varacca |
| collection | DOAJ |
| description | This article examines how agricultural products from marginalised mountain regions in Morocco manage to get labels. The country’s public authorities present labelling as a new way of requalifying areas that have previously been left behind. They do this by recognising the areas’ uniqueness and the quality of their certified products. However, this labelling can also exacerbate differences between spaces, revalue some, disqualify others, exclude certain actors and stir up conflicts. A critical reading of these labelling processes is offered here. Are these processes really capable of shrinking not only a particular space’s marginality but also social inequality? The discussion focuses on the labelling of saffron from Taliouine, a region in southern Morocco that has long been neglected by the public authorities to such a degree that it is a land of emigration. The article considers how different representations of the territory and agricultural knowledge are negotiated through the labelling process. It analyses the perspectives of ordinary players: small farmers who view themselves as being excluded from the process. Beyond the tensions that are revealed and amplified by the labelling, this work shows the arrangements and ways of resisting that are found in order to “make do with” labelling and fight against marginalisation – sometimes without having a label. |
| format | Article |
| id | doaj-art-140a6559a24f488dba31c2ccb2e1ce68 |
| institution | Kabale University |
| issn | 0035-1121 1760-7426 |
| language | English |
| publishDate | 2020-01-01 |
| publisher | Institut de Géographie Alpine |
| record_format | Article |
| series | Revue de Géographie Alpine |
| spelling | doaj-art-140a6559a24f488dba31c2ccb2e1ce682025-01-10T15:55:13ZengInstitut de Géographie AlpineRevue de Géographie Alpine0035-11211760-74262020-01-01107310.4000/rga.6260La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc)Mari Oiry VaraccaThis article examines how agricultural products from marginalised mountain regions in Morocco manage to get labels. The country’s public authorities present labelling as a new way of requalifying areas that have previously been left behind. They do this by recognising the areas’ uniqueness and the quality of their certified products. However, this labelling can also exacerbate differences between spaces, revalue some, disqualify others, exclude certain actors and stir up conflicts. A critical reading of these labelling processes is offered here. Are these processes really capable of shrinking not only a particular space’s marginality but also social inequality? The discussion focuses on the labelling of saffron from Taliouine, a region in southern Morocco that has long been neglected by the public authorities to such a degree that it is a land of emigration. The article considers how different representations of the territory and agricultural knowledge are negotiated through the labelling process. It analyses the perspectives of ordinary players: small farmers who view themselves as being excluded from the process. Beyond the tensions that are revealed and amplified by the labelling, this work shows the arrangements and ways of resisting that are found in order to “make do with” labelling and fight against marginalisation – sometimes without having a label.https://journals.openedition.org/rga/6260Appellation d’Origine ProtégéeinégalitéslabellisationMarocpouvoirsafran |
| spellingShingle | Mari Oiry Varacca La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc) Revue de Géographie Alpine Appellation d’Origine Protégée inégalités labellisation Maroc pouvoir safran |
| title | La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc) |
| title_full | La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc) |
| title_fullStr | La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc) |
| title_full_unstemmed | La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc) |
| title_short | La labellisation, (re)qualification ou disqualification des marges ? Le cas du safran à Taliouine (Anti-Atlas, Maroc) |
| title_sort | la labellisation re qualification ou disqualification des marges le cas du safran a taliouine anti atlas maroc |
| topic | Appellation d’Origine Protégée inégalités labellisation Maroc pouvoir safran |
| url | https://journals.openedition.org/rga/6260 |
| work_keys_str_mv | AT marioiryvaracca lalabellisationrequalificationoudisqualificationdesmargeslecasdusafranataliouineantiatlasmaroc |