Exploring the marketing related stimuli and personal innovativeness on the purchase intention of electric vehicles through Technology Acceptance Model
Consumers and marketers are at the cross-roads as both are engaged in purchasing and marketing eco-friendly products. Inter alia, e-vehicles are eco-friendly products that are a panacea to most of the environment related problems. Prior studies that intend to study the purchase intention of e-vehicl...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-03-01
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| Series: | Cleaner Logistics and Supply Chain |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772390922000026 |
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