Research on the impacts and mechanisms of digital strategy on corporate innovation investment

This paper empirically examines the impacts and underlying mechanisms of a digital strategy, along with its four constituent indicators, on enterprise innovation investment. Utilizing a vast sample of companies listed on Chinese stock markets spanning from 2007 to 2022, the study constructs measurem...

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Main Authors: Dong Yang, Huayu Shen
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S219985312500006X
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author Dong Yang
Huayu Shen
author_facet Dong Yang
Huayu Shen
author_sort Dong Yang
collection DOAJ
description This paper empirically examines the impacts and underlying mechanisms of a digital strategy, along with its four constituent indicators, on enterprise innovation investment. Utilizing a vast sample of companies listed on Chinese stock markets spanning from 2007 to 2022, the study constructs measurement indices for enterprise digital strategies through rigorous text analysis. A multitude of analytical techniques, including panel fixed effects regression, panel mediation effects regression, panel moderation effects regression, and two-stage instrumental variable regression, are employed to investigate these impacts. The findings reveal that a digital strategy exerts a significant and positive influence on firm innovation investment. Furthermore, the mechanism through which this impact occurs is elucidated: digital strategy fosters company innovation investment by augmenting investments in R&D human capital and digital infrastructure. Heterogeneity analysis underscores that the implementation of a digital strategy has a more pronounced effect on company innovation investment under conditions of high financial constraints. Conversely, when institutional investors hold a larger proportion of shares, the impact of digital strategy implementation on company innovation investment is less pronounced. The robustness of these findings is confirmed through additional tests, such as two-stage instrumental variable regression, a panel random effects model, and substitution of the dependent variable. These results collectively offer a scientific rationale for companies to adopt digital strategies and enhance their innovation investment endeavors.
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institution Kabale University
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spelling doaj-art-12020fba18744580916b52711143a45a2025-01-13T04:18:45ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312025-03-01111100471Research on the impacts and mechanisms of digital strategy on corporate innovation investmentDong Yang0Huayu Shen1Innovation College, North-Chiang Mai University, 169 M.3 Nongkeaw Hangdong, Chiang Mai, Chiang Mai 50230, ThailandSchool of Economics and Management, North China Electric Power University, No. 2 Beinong Road, Huilongguan, Changping District, Beijing 102206, China; Corresponding author.This paper empirically examines the impacts and underlying mechanisms of a digital strategy, along with its four constituent indicators, on enterprise innovation investment. Utilizing a vast sample of companies listed on Chinese stock markets spanning from 2007 to 2022, the study constructs measurement indices for enterprise digital strategies through rigorous text analysis. A multitude of analytical techniques, including panel fixed effects regression, panel mediation effects regression, panel moderation effects regression, and two-stage instrumental variable regression, are employed to investigate these impacts. The findings reveal that a digital strategy exerts a significant and positive influence on firm innovation investment. Furthermore, the mechanism through which this impact occurs is elucidated: digital strategy fosters company innovation investment by augmenting investments in R&D human capital and digital infrastructure. Heterogeneity analysis underscores that the implementation of a digital strategy has a more pronounced effect on company innovation investment under conditions of high financial constraints. Conversely, when institutional investors hold a larger proportion of shares, the impact of digital strategy implementation on company innovation investment is less pronounced. The robustness of these findings is confirmed through additional tests, such as two-stage instrumental variable regression, a panel random effects model, and substitution of the dependent variable. These results collectively offer a scientific rationale for companies to adopt digital strategies and enhance their innovation investment endeavors.http://www.sciencedirect.com/science/article/pii/S219985312500006XDigital infrastructureDigital strategyDigital transformationFirm innovation investmentR&D human capital investment
spellingShingle Dong Yang
Huayu Shen
Research on the impacts and mechanisms of digital strategy on corporate innovation investment
Journal of Open Innovation: Technology, Market and Complexity
Digital infrastructure
Digital strategy
Digital transformation
Firm innovation investment
R&D human capital investment
title Research on the impacts and mechanisms of digital strategy on corporate innovation investment
title_full Research on the impacts and mechanisms of digital strategy on corporate innovation investment
title_fullStr Research on the impacts and mechanisms of digital strategy on corporate innovation investment
title_full_unstemmed Research on the impacts and mechanisms of digital strategy on corporate innovation investment
title_short Research on the impacts and mechanisms of digital strategy on corporate innovation investment
title_sort research on the impacts and mechanisms of digital strategy on corporate innovation investment
topic Digital infrastructure
Digital strategy
Digital transformation
Firm innovation investment
R&D human capital investment
url http://www.sciencedirect.com/science/article/pii/S219985312500006X
work_keys_str_mv AT dongyang researchontheimpactsandmechanismsofdigitalstrategyoncorporateinnovationinvestment
AT huayushen researchontheimpactsandmechanismsofdigitalstrategyoncorporateinnovationinvestment