Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both pro...
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2024-01-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2024/iss2/1/ |
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