Advertising in the Latvian press: From early editions to modern times

The publication of Latviešu Avīzes, the first Latvian newspaper, on January 5, 1822, marked the birth of Latvian print advertising. In the early days of Latviešu Avīzes, advertising emerged from news articles that incorporated promotional elements and from classified advertisements. Since its forma...

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Bibliographic Details
Main Author: Gunta Ločmele
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2024-11-01
Series:Stridon
Subjects:
Online Access:https://journals.uni-lj.si/stridon/article/view/19079
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