THE IMPORTANCE OF STRATEGIES IN THE SALE PROCESS

The science of marketing, in this case the art of negotiation and selling, is inseparably linked to the salesperson’s ability to think, plan and implement strategies. A good negotiator is above all, a good strategist, able to combine effectively the constituents of his/her work, from the intrinsic p...

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Bibliographic Details
Main Author: Nelu DORLE
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2016-06-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/uploads/cks_2016_articles/index.php?dir=06_business_administration_and_marketing%2F&download=CKS+2016_business_administration_and_marketing_art.106.pdf
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