Operational Strategy Analysis of Fashion Brands to Develop Digital Assets Under the Sustainability Goals

This paper analyzes the strategic decisions of fashion brands regarding the development of digital assets based on blockchain technology, with a focus on achieving both sustainability and profitability goals. We first consider foundational factors such as the fashion value of products, their life cy...

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Bibliographic Details
Main Authors: Yazhou Liu, Wenjie Wang, Junhua Liu
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/12/11/449
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