Wellness Influencer Responses to COVID-19 Vaccines on Social Media: A Longitudinal Observational Study

BackgroundOnline wellness influencers (individuals dispensing unregulated health and wellness advice over social media) may have incentives to oppose traditional medical authorities. Their messaging may decrease the overall effectiveness of public health campaigns during glob...

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Bibliographic Details
Main Authors: Gabrielle O'Brien, Ronith Ganjigunta, Paramveer S Dhillon
Format: Article
Language:English
Published: JMIR Publications 2024-11-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2024/1/e56651
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