Consumer Awareness and Beliefs Regarding Sustainable Products

Objective: To identify consumer awareness and beliefs regarding sustainable products according to a consumer profile. Research Design & Methods: A quantitative approach was used. A questionnaire containing 24 variables was conducted using an online survey. 570 correctly completed records were...

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Bibliographic Details
Main Authors: Jerzy Żuchowski, Aleksander Lotko, Andrzej Chochół, Magdalena Paździor, Małgorzata Lotko
Format: Article
Language:English
Published: Krakow University of Economics 2024-12-01
Series:Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
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Online Access:https://krem.uek.krakow.pl/index.php/krem/article/view/18688
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