How does cultural strategy drive the global expansion of edu-business? The case of a Japanese company in private supplementary education
Purpose – This study aims to understand the mechanisms driving individuals to utilise and engage in edu-business and contribute to the industry’s development, even when they face criticism. To that end, this paper, focussing on corporate stories, explores the cultural strategies education companies...
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-11-01
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| Series: | Journal of International Cooperation in Education |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JICE-07-2022-0022/full/pdf |
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