BROADBAND PENETRATION, MOBILE DATA PRICING, AND E-COMMERCE ADOPTION IN SOUTH AFRICA
South Africa’s digital economy continues to grow, yet the uneven adoption of e-commerce remains a pressing challenge driven by infrastructural gaps and data affordability issues. This study aimed to assess the direct effects of broadband penetration and mobile data pricing on the e-commerce user ra...
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| Format: | Article |
| Language: | English |
| Published: |
Federal University Wukari
2025-06-01
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| Series: | International Studies Journal |
| Subjects: | |
| Online Access: | https://wissjournals.com.ng/index.php/wiss/article/view/676 |
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