Online marketing and brand awareness for HEI: A review and bibliometric analysis [version 2; peer review: 2 approved]

Online marketing and brand awareness for HEI: A review and bibliometric analysis [version 2; peer review: 2 approved]

Background This study conducted a comprehensive bibliometric analysis to identify the gaps in the existing literature related to Online marketing and brand awareness strategies for HEI. It has evaluated the current state of the literature on the given topic showing the pivotal role of online marketi...

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Bibliographic Details
Main Authors: Sailaja Bohara, Jyoti Sharma, Vashali Bisht, Pradeep Suri, Diksha Panwar, Sanjay Singh Chauhan
Format: Article
Language:English
Published: F1000 Research Ltd 2024-05-01
Series:F1000Research
Subjects:
analysis
Brand awareness
Online marketing
Higher education institutions
Enrollment
Science mapping
eng
Online Access:https://f1000research.com/articles/12-76/v2
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