Behavioral Intention to Use Mobile Learning: Evaluating the Role of Self-Efficacy, Subjective Norm, and WhatsApp Use Habit
This study empirically investigates factors predicting students’ behavioral intentions towards the continuous use of mobile learning. Two baseline models namely the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) with the addition of habit as an exogenous construct...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9258902/ |
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