MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS

MODELING OF THE PROCESS OF FORMATION OF INDIVIDUAL MARKETING DEMAND: A COMPARATIVE ANALYSIS AND GENERALIZATION OF THE PRECEDING CORRESPONDING RESULTS

The article focuses on the modeling of series-STI formation of individual market demand. The analysis, and then sum-of three well-known inmarketing models, which exhaust the currentlyknown approaches is revised. The article shows that all three models have a signifi cant difference in the number of s...

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Bibliographic Details
Main Author: Anatoly V. Korotkov
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
маркетинг
экономичес кая теория
моделирование формирования спроса
нужда
желание
потребность
инди видуальный спрос
дефиниции маркетинга и экономической теории
конкретный продукт
абстрактный продукт
мотивы покупки
marketing
economic theory
simula tion of the formation of demand
need
desire
requirement
individual demand
defi nition of marketing and economic theory
a specifi c prod uct
the abstract product
purchasing motives
Online Access:https://statecon.rea.ru/jour/article/view/982
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