English lexical items in Chinese business advertisements in Malaysia

According to Mclaughlin, 1984 (in Hoffman 1991), code mixing occurs within the sentential level and usually involves the use of lexical items. It has been found code mixing does not only exist in conversations among the language users in Malaysia, but it also exists in business advertisements in Ma...

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Bibliographic Details
Main Authors: Ching Hei Kuang, Su Kia Lau, Wee Ling Choo, Asha Doshi
Format: Article
Language:English
Published: Universiti Malaya 2017-06-01
Series:Journal of Modern Languages
Online Access:http://borneojournal.um.edu.my/index.php/JML/article/view/3377
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