Consumer Behaviour: Analysing Marketing Campaigns through Recommender Systems and Statistical Techniques
This article examines consumer behaviour’s impact on marketing campaigns' effectiveness using a recommender system and statistical analysis methods. Understanding consumer behaviour is essential in today's fiercely competitive and constantly evolving market. Our study aims to highlight the...
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| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Sumy State University
2024-07-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2024/07/11_A778-2024_Cherkaoui-et-al.pdf |
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