The algorithmic consumer: A conceptual investigation of AI’s influence on consumer preferences and decisions
Artificial intelligence (AI) is changing the landscape of consumer behaviour in how preferences develop, decisions form, and engagement via marketing occurs. This conceptual paper explores 89 reports, articles, and case studies to analyze the algorithmic consumer, examining the multifaceted impact...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2025-08-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AMBR/article/view/41006 |
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