Anthropomorphic Design in Mortality Salience Situations: Exploring Emotional and Non-Emotional Mechanisms Enhancing Consumer Purchase Intentions

Anthropomorphic Design in Mortality Salience Situations: Exploring Emotional and Non-Emotional Mechanisms Enhancing Consumer Purchase Intentions

This study investigates the role of anthropomorphic design in alleviating consumer anxiety induced by mortality salience and delves into the underlying emotional and non-emotional mechanisms. Through a series of meticulously designed experiments, we confirm that anthropomorphic design significantly...

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Bibliographic Details
Main Authors: Cong Sun, Yuechun Ding, Xinyi Wang, Xing Meng
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Behavioral Sciences
Subjects:
anthropomorphic design
mortality salience
consumer emotions
death anxiety
purchasing behavior
emotion regulation
Online Access:https://www.mdpi.com/2076-328X/14/11/1041
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https://www.mdpi.com/2076-328X/14/11/1041

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