The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East

The study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagemen...

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Bibliographic Details
Main Author: Ahmad Al Adwan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-07-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13712/IM_2020_02__Adwan.pdf
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