Customer churn prediction model based on hybrid neural networks

Customer churn prediction model based on hybrid neural networks

Abstract In today’s competitive market environment, accurately identifying potential churn customers and taking effective retention measures are crucial for improving customer retention and ensuring the sustainable development of an organization. However, traditional machine learning algorithms and...

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Bibliographic Details
Main Authors: Xinyu Liu, Guoen Xia, Xianquan Zhang, Wenbin Ma, Chunqiang Yu
Format: Article
Language:English
Published: Nature Portfolio 2024-12-01
Series:Scientific Reports
Subjects:
Hybrid neural network
Churn prediction
Deep learning
Online Access:https://doi.org/10.1038/s41598-024-79603-9
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