Customer churn prediction model based on hybrid neural networks
Abstract In today’s competitive market environment, accurately identifying potential churn customers and taking effective retention measures are crucial for improving customer retention and ensuring the sustainable development of an organization. However, traditional machine learning algorithms and...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2024-12-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-024-79603-9 |
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