Exploring the affective and cognitive dimensions of customer stickiness in deepfake platforms through the theoretical lens of attachment
This study aims to understand how deepfakes affect customer stickiness, which characterizes the degree of customer retention on an online retail platform like Metaverse. Metaverse retail platforms can offer deepfake marketing to give customers an innovative buying experience. The study, built on the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096825000266 |
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