DETERMINANTS OF CHOICE OF ASSORTMENT SIZE AT A POINT OF SALE

Retailers today use highly efficient economic tools that enable them to make appropriate decisions about assortment size. The determinants that assist or restrict a retailer’s choice influence largely the overall size of assortment offered. The main purpose of this study is to focus on examining and...

Full description

Saved in:
Bibliographic Details
Main Author: S. Petrova
Format: Article
Language:English
Published: Trakia University 2019-10-01
Series:Trakia Journal of Sciences
Subjects:
Online Access:http://tru.uni-sz.bg/tsj/Volume%2017,%202019,%20Supplement%201,%20Series%20Social%20Sciences/3/za%20pe4at/75.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!