¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile
The main objective of this study is to compare the perceptions of the socioeconomic profile that tourism operators have about their hikers/visitors with the socioeconomic profile of hiking users in the mountains of Valencia region (Spain). A mixed methodology has been used. First, 15 semi-structur...
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FEADEF
2024-11-01
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| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
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| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/108765 |
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| author | Antonio Vidal-Matzanke Jorge Terrades-Daroqui Pablo Vidal-González |
| author_facet | Antonio Vidal-Matzanke Jorge Terrades-Daroqui Pablo Vidal-González |
| author_sort | Antonio Vidal-Matzanke |
| collection | DOAJ |
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The main objective of this study is to compare the perceptions of the socioeconomic profile that tourism operators have about their hikers/visitors with the socioeconomic profile of hiking users in the mountains of Valencia region (Spain). A mixed methodology has been used. First, 15 semi-structured interviews were conducted with entrepreneurs in the tourism industry. Secondly, 154 surveys were carried out with hikers to characterize their profile. Both samples were cross-checked to see the similarities and differences between the perceptions of both groups. The results indicate that changes in consumer trends, with the emergence of new market niches that are very interesting from a tourism point of view, such as the public new and very interesting market niches from a tourism point of view, such as women and senior female and senior public, as well as the local tourist or one-day hikers. These market segments represent an opportunity to consolidate an increasingly growing market.an increasingly growing market. The results indicate that there are some similarities between some of the demographic and economic variables studied. However, in other variables there is a misperception of practitioners by employers. This information can help to better target potential tourists. This study also provides a very detailed description of specific profiles of hikers. This information can be very useful both for private sports tourism companies to be able to segment their clients and launch very specific promotional strategies.
Keywords: Sports Tourism; Tourism Industry Perceptions; Hikers Profile, Hiking, Spain
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| format | Article |
| id | doaj-art-02e5f2c61e0b4082904691f0ca9583a5 |
| institution | Kabale University |
| issn | 1579-1726 1988-2041 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | FEADEF |
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| series | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| spelling | doaj-art-02e5f2c61e0b4082904691f0ca9583a52024-12-25T17:11:53ZengFEADEFRetos: Nuevas Tendencias en Educación Física, Deportes y Recreación1579-17261988-20412024-11-016010.47197/retos.v60.108765¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profileAntonio Vidal-Matzanke0Jorge Terrades-Daroqui1Pablo Vidal-González2Doctoral School. Catholic University of Valencia, Valencia, Spain; Faculty of Sports Science, Catholic University of Valencia, Valencia, SpainDoctoral School. Catholic University of Valencia, Valencia, Spain; Faculty of Sports Science, Catholic University of Valencia, Valencia, SpainFaculty of Sports Science, Catholic University of Valencia, Valencia, Spain The main objective of this study is to compare the perceptions of the socioeconomic profile that tourism operators have about their hikers/visitors with the socioeconomic profile of hiking users in the mountains of Valencia region (Spain). A mixed methodology has been used. First, 15 semi-structured interviews were conducted with entrepreneurs in the tourism industry. Secondly, 154 surveys were carried out with hikers to characterize their profile. Both samples were cross-checked to see the similarities and differences between the perceptions of both groups. The results indicate that changes in consumer trends, with the emergence of new market niches that are very interesting from a tourism point of view, such as the public new and very interesting market niches from a tourism point of view, such as women and senior female and senior public, as well as the local tourist or one-day hikers. These market segments represent an opportunity to consolidate an increasingly growing market.an increasingly growing market. The results indicate that there are some similarities between some of the demographic and economic variables studied. However, in other variables there is a misperception of practitioners by employers. This information can help to better target potential tourists. This study also provides a very detailed description of specific profiles of hikers. This information can be very useful both for private sports tourism companies to be able to segment their clients and launch very specific promotional strategies. Keywords: Sports Tourism; Tourism Industry Perceptions; Hikers Profile, Hiking, Spain https://recyt.fecyt.es/index.php/retos/article/view/108765turismo deportivopercepciones de la industria turísticaperfil de los senderistassenderismoEspañaSports Tourism |
| spellingShingle | Antonio Vidal-Matzanke Jorge Terrades-Daroqui Pablo Vidal-González ¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación turismo deportivo percepciones de la industria turística perfil de los senderistas senderismo España Sports Tourism |
| title | ¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile |
| title_full | ¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile |
| title_fullStr | ¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile |
| title_full_unstemmed | ¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile |
| title_short | ¬¬The socio-economic profile of hikers in the mountains of Valencia Region, Spain: a comparative study between the perceptions of hikers' accommodation entrepreneurs and the hikers’ profile |
| title_sort | ¬¬the socio economic profile of hikers in the mountains of valencia region spain a comparative study between the perceptions of hikers accommodation entrepreneurs and the hikers profile |
| topic | turismo deportivo percepciones de la industria turística perfil de los senderistas senderismo España Sports Tourism |
| url | https://recyt.fecyt.es/index.php/retos/article/view/108765 |
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