Impacts of different interactive elements on consumers' purchase intention in live streaming e-commerce.
Live streaming e-commerce (LSE) has gained tremendous popularity as an innovative social commerce platform that integrates real-time interactions among customers, streamers, and operators to promote product sales. However, there is still much to be discovered about the factors that determine the suc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2024-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0315731 |
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