Impacts of different interactive elements on consumers' purchase intention in live streaming e-commerce.
Live streaming e-commerce (LSE) has gained tremendous popularity as an innovative social commerce platform that integrates real-time interactions among customers, streamers, and operators to promote product sales. However, there is still much to be discovered about the factors that determine the suc...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2024-01-01
|
| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0315731 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
