Language Game in Advertising and Its Impact on Consumers
The concept and phenomenon of a language game, its main functions, types and application in commercial advertising is a way to attract the attention of consumers and promote a product. Examples of phonetic, morphological and syntactic wordplay in the texts of English-language commercial advertising...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2024-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/semiotics-semantics/article/viewFile/41823/24122 |
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