Precedent Anthroponyms of Soviet Origin in English Polycode Advertising Text
The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and linguopragmatic points of view and from the sta...
Saved in:
| Main Authors: | E. V. Dziuba, Yu. V. Rogozinnikova |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2021-05-01
|
| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/2723 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Literary Characters as a Source Domain of Precedent Names in the UK Media
by: E. V. Budaev
Published: (2020-08-01) -
Precedent Phenomena: Transformation Processes
by: T. I. Svistun, et al.
Published: (2021-12-01) -
Intertextuality in Native Advertising of International Glossy Magazines (of Tatler Magazine)
by: O. A. Selemeneva
Published: (2022-03-01) -
Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse
by: R. I. Zakharov
Published: (2023-12-01) -
Precedent Names of Historical Figures and Realities in Polycode Video Texts of Russian and French Political Advertising: Communicative and Pragmatic Aspect
by: A. V. Dmitrieva, et al.
Published: (2019-08-01)