Was health skepticism accounted for in communication about the COVID-19 vaccine? A content analysis of federally-sponsored public service announcements about the vaccine to protect against COVID-19 in the United States

Objective: To examine the content of public service announcements (PSAs) sponsored by the United States federal government to promote the COVID-19 vaccine and reveal if PSAs included content that countered health skepticism. Methods: A content analysis of televised PSAs airing from December 15th, 20...

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Bibliographic Details
Main Authors: Margaret E. Tait, Erika Franklin Fowler, Sarah E. Gollust
Format: Article
Language:English
Published: Elsevier 2025-09-01
Series:Preventive Medicine Reports
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Online Access:http://www.sciencedirect.com/science/article/pii/S2211335525002323
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