Blockchain and consumer behaviour: Results of a Technology Acceptance Model in the ancient wheat sector
The importance of traceability in food products in regard to consumer preferences, the difficulty of certifications in communicating credence attributes, and concerns about food safety, have led consumers to ask for more information about the credibility of information reported on the label with the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-09-01
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| Series: | Cleaner Logistics and Supply Chain |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772390923000264 |
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