PENGARUH GAYA HIDUP HEDON, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI KOTA JUWANA
An electric bike, also known as an e-bike or power bike, could be a sort of bike that employs an electric motor as a control source. This thinks about points to get the relationship between hedonic style, product quality, and word of mouth on buying decisions of electric bikes. This investigation c...
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| Main Authors: | Fauzi Mulyono, Awanis Linati Haziroh, Mochammad Eric Suryakencana Wibowo, Haunan Damar |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2024-11-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/17092 |
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