PENGARUH GAYA HIDUP HEDON, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK DI KOTA JUWANA

An electric bike, also known as an e-bike or power bike, could be a sort of bike that employs an electric motor as a control source. This thinks about points to get the relationship between hedonic style, product quality, and word of mouth on buying decisions of electric bikes. This investigation c...

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Bibliographic Details
Main Authors: Fauzi Mulyono, Awanis Linati Haziroh, Mochammad Eric Suryakencana Wibowo, Haunan Damar
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-11-01
Series:Journal of Management Small and Medium Enterprises (SME's)
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Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/17092
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