WORD OF MOUTH: STRATEGI KOMUNIKASI LEGAL MEMPROMOSIKAN RUMAH SAKIT by Waluyo Budi Atmoko

“… ABSTRAK Strategi ‘promosi’ rumah sakit yang tidak melanggar etika namun efektif, adalah menggunakan media komunikasi dari mulut ke mulut (word-of-mouth-WOM). WOM positif berhubungan erat dengan citra rumah sakit, kepuasan pasien, dan kepercayaan pasien. …”
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PENGARUH IKLAN DAN WORD OF MOUTH TERHADAP BRAND AWARENESS TEALAB by Tiffany Lauricia

“…Kata kunci: Iklan, Word of Mouth, Brand Awareness …”
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PENGARUH PROMOSI WORD OF MOUTH DAN PREFERENSI MEREK TERHADAP KEPUTUSAN PEMBELIAN by Teddy Subandi

“…Kata kunci: promosi word of mouth, preferensi merek, keputusan pembelian…”
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PENGARUH DIFERENSIASI PRODUK TERHADAP TERCIPTANYA WORD OF MOUTH PADA PELANGGAN UNICO MART by Muhammad Firdaus Syahrul Huda

“…Latar belakang penelitian ini bertujuan untuk mengetahui apakah Diferensiasi Produk yang terdiri dari bentuk, mutu kinerja, gaya, dan keandalan secara parsial dan simultan berpengaruh terhadap word of mouth pada perusahaan UnicoMart.Penelitian ini menggunakan uji asumsi klasik yang terdiri dari, Uji T, Uji F, Uji R dan analisis regresi linier berganda. …”
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PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP MINAT BELI CARASUN by Ni Putu Anjelina Dewi

Subjects: “…electronic word of mouth, brand image, purchase intention, cosmetic…”
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The Effect of Application Quality, Electronic Word of Mouth and Service Quality on Purchase Decision of Shopee Consumers by jasminia tanjung, Junko Alessandro Effendi

“…The result of this research indicates that application quality, electronic word of mouth and service quality are variables that affect purchase decision. …”
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HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP MINAT BELI PRODUK U-TECH by Raymond Gunawan Lay

“… Penelitian ini bertujuan untuk menguji pengaruh faktor harga, kualitas produk dan word of mouth terhadap minat beli produk U-TECH. Penelitian ini menggunakan metode  simple random sampling. …”
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PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE by Kevin Martin Alexander, Tommy Christian Efrata, Lili Kristanti

“… The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. …”
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THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM by Thi Thanh Ngan Nguyen

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PENGARUH KUALITAS APLIKASI, ELECTRONIC WORD OF MOUTH, DAN KUALITAS APLIKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE by Jasminia Tanjung, Junko Alessandro Effendy

“…Hasil penelitian ini menunjukkan bahwa kualitas aplikasi, electronic word of mouth, dan kualitas pelayanan merupakan variabel yang mempengaruhi keputusan pembelian. …”
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Analisis Pengaruh Word Of Mouth Dan Customer Trust terhadap Purchase Intention pada Perusahaan Ud Sumber Alam by Albert Hugo, Christina Sudyasjayanti

Subjects: “…Word of Mouth, Customer Trust, Purchase Intention…”
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PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN ASIAN BOWL SURABAYA by Kevin Owen Wibisono, Hendro Susanto

“…In this research, it is observed how customer loyalty on Asian Bowl can be formed or influenced by promotion and electronic word of mouth. This research data is obtained from questionnaire distribution to respondents of 121. …”
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PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ by MISMIWATI MISMIWATI MISMIWATI

“…This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word of mouth in Sabilul HAQ printing. …”
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ANALISIS PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM, WORD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FESYEN NOOR by Aliah Noor Fitria, Christina Christina

“…This research is done to find out the effect of Instagram social media marketing, word of mouth, and location on purchase decision of Noor fashion consumers. …”
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Relationship between evaluation factors and star ratings for Japanese community healthcare institutions in electronic word-of-mouth reviews: an observational study by Hiroki Maita, Yuki Kanezaki, Takashi Akimoto, Tadashi Kobayashi, Takahiro Hirano, Hiroyuki Kato

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PENGARUH KUALITAS PRODUK, ONLINE MARKETING, ELECTRONIC WORD of MOUTH, DAN HARGA TERHADAP MINAT BELI PRODUK FELLAS.CO by RIZALDI REZA MAHENDRA

“…Pengaruh Electronic Word Of Mouth terhadap Minat Beli, 4). Pengaruh Harga terhadap Minat Beli. …”
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PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB by Kevin Sanjaya, Christina Whidya Utami, Gladys Greselda Gosal

“… The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. …”
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Pengaruh Media Sosial Dan Word Of Mouth Melalui Brand Awareness Sebagai Variabel Mediasi Terhadap Keputusan Pembelian Djovalyn by Diah Fitri Andriani

“… The purpose of this research is to find out the effect of social media and word of mouth on brand awareness and purchase decision of Djovalyn. …”
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The Impact of Consumer Behavior on Purchasing Decisions: A Case Study of Starbucks Customers at MSU Alam Syah, Malaysia by Aisyah Budiarti, Imaan Hamzah, Norhidayah Binti Azman

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ANALISIS PENGARUH BRAND AUTHENTICITY DAN E-WOM TERHADAP BRAND LOYALTY DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING PADA PENGGUNA H&M DI KOTA BEKASI by Febriana Sari Utami, Aditya Rahmat Taufiq, Dea Nabila Soemadisoerya

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