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    Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food by Jian Xue, Wenjing Zhang, Zeeshan Rasool, Mohsin Ali Khan, Ahmad Imran Khan, Anum Afzal Khan, Syed Arslan Abbas

    Published 2021-01-01
    “…The study’s data were collected through a questionnaire, and 279 consumers frequenting well-known shops in Pakistan were sampled. To provide statistical evidence, exploratory factor analysis, confirmatory factor analysis, and multigroup moderations were performed. …”
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