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Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities
Published 2025-03-01“…Abstract The purpose of this research is to analyze the impact of effectiveness of media (Radio and TV) advertisement on the extent of consumers’ urge to consume national commodities. …”
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Presenting Iran's new economic diplomacy model with an export approach for neighboring countries with an emphasis on cultural and media diplomacy capacities
Published 2024-12-01“…Research findings based on the theory of neoliberal institutionalism and the obtained results of the variables "cultural exchange with cultural diplomacy components" and "peace-oriented communication with media diplomacy components" and "economic-oriented foreign policy with economic diplomacy components" with acceptable confidence has an effect on promoting Iran's position in the region and on the strengthening of Iran's commercial and economic relations, and the fit indices of the model showed acceptable values. …”
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Relationship of positive valence WOM and customer loyalty in social media: trust, value co-creation, and brand image as mediators
Published 2024-08-01“…Current conditions urge educational institutions to innovate information and communication technology in every teaching and learning activity. …”
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Features of the discursive environment as a source for creating meaning in online communication (using the example of social networks)
Published 2019-11-01“…With the spread of online communication, more and more attempts are being made to study it as a process occurring in different discursive spaces. …”
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Analisis Eksistensi Humas CRN TV sebagai Media Jurnalisme di Fakultas Ilmu Sosial UIN Sumatera Utara Medan
Published 2024-08-01“…The theoretical framework underpinning this research is strategic communication and relationship management theory, which emphasizes the significance of PR strategies in building and maintaining positive relationships with the public through the use of digital media. …”
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Theory and practice of digital political culture: The views of the French school of communicativistics
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Freedom of expression, aspiration and gender: A cultuling in the student demonstration
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Research and calculation of magnetic system of built-in axle-box generators of freight cars
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