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    Self-Esteem and College Students’ Online Impulse Buying: The Independent and Interactive Moderating Role of Interdependent Self-Construal and Interpersonal Relationships by Guo T, Cai C, Xu Y, Huang M, Ni Y

    Published 2024-12-01
    “…These findings explore how interpersonal factors shape the relationship between self-esteem and online impulse buying, offering practical guidance for preventing and intervening in online impulse buying among college students.Keywords: online impulse buying, self-esteem, interdependent self-construal, interpersonal relationships, college students…”
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