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    Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty by Roger Hiroshi Albornoz-Toyohama, Ruth Mendigure-Hachircana, Sady Haro-Casildo, Carlos D. Abanto-Ramírez

    Published 2025-03-01
    “…IntroductionThis study investigates the impact of institutional reputation (IR), social responsibility (SR) and student loyalty (LY) on student retention (RT) in university students.MethodsUsing a quantitative, non-experimental, cross-sectional design, 409 students of private universities, both domestic and foreign, were surveyed.ResultsAnalysis using Partial Least Square Structural Equation Modeling (PLS-SEM) revealed that SR positively influences LY (β = 0.218, p < 0.001) and RT (β = 0.123, p = 0.006). …”
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