DETERMINAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH UNSIKA (Universitas Singaperbangsa Karawang) by Hani Febrian Agustin

“…The aim of this study is to identify how much factor marketing mix 7P influenced to the decision of student in choosing University of Singaperbangsa Karawang (UNSIKA) and to examine the factor of marketing mix 7P that is the most significant to students’ decision in choosing UNSIKA. There are 8 variables which are independent variable of this study is all the variable of markerting mix 7p that consist of product or study program (x1), university tuition (x2), promotion (x3), place/location (x4), people (x5), process (x6), servise) (x7),. while, the dependent variable of this study is the decision of students in choosing UNSIKA as the place in getting education (y). …”
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