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    The influence of sensation seeking on college student sports lottery purchasing behavior: a moderated mediation model by Kanglin Wang, Fen Qiu

    Published 2025-02-01
    “…Data analysis included descriptive stats, t-tests, partial correlations, mediation and moderation effects, and Bootstrap testing to understand the psychological drivers behind sports lottery purchases among students.Results(1) Sensation seeking significantly and positively predicted college students sports lottery purchasing behavior; (2) Fear of missing out played a partial mediating effect in the influence of sensation seeking on college students sports lottery purchasing behavior; (3) Perceived risk had a moderating effect in the second half of the path of the mediating effect of fear of missing out.ConclusionThe study concludes that sensation seeking directly affects college students sports lottery purchasing behavior, mediated by fear of missing out. …”
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